Indie Beauty Expo London 2018
Back in October we had the BEST time at London’s very first Indie Beauty Expo. IBE was established to showcase the best independent beauty brands on the market. Founded by celebrity esthetician Jilian Wright, the show allows buyers, press, consumers and investors to meet the brands face to face and learn about their products. After debuting in New York back in 2015 the show has since expanded to Los Angeles, Dallas and now London, UK!
Although we have a keen interest in natural and organic beauty, we wouldn’t call ourselves experts in the field! So we were unsure whether we would feel a little out of our comfort zone at the event…. But in fact we felt the complete opposite. Everyone from the organisers to the brands were all warm, inviting and passionate about their work. The vibe was upbeat without being overwhelming (as we have to admit some expos can be a little exhausting!)
It was so interesting to learn about how products are created and so refreshing to meet people from all over the world. We were also thrilled to learn that most of the companies were vegan and cruelty free and a lot of them focused on natural and organic ingredients.
In our video we highlight some of our favourite discoveries during the event, which we have to say would make the best Christmas presents. Especially as many of them are internationally based brands that are newly established in the UK.
Here are our favourite discoveries of the weekend:
Axiology - everything about this brand is so cool. From their marketing to their mission - 100% evil free lipstick! Certified vegan by PETA, their collection of colours are sexy and wearable! They are currently stocked on Naturisimo website for those of you based in the UK.
Sappho New Paradigm - This Canadian vegan and conscious make up brand was our favourite discovery at the event. The company was founded by Emmy nominated make up artist JoAnn Fowler and focuses on certified organic ingredients and plant based phyto nutrients. We loved that the brand is being used by professional make up artists and it was so much fun having our makeup done by Khandiz Joni, an internationally renowned make up artist who was a part of the Sappho team on the day. Sappho New Paradigm are very transparent about the ingredients they use and we love that they are educating people about the ingredients to avoid in make up and what look out for. We have since been testing out their products and we are so pleased with the results. We can’t wait to share more about them in the future. We are pleased to say that they are now stocked on Naturisimo.
Handmade Beauty - Spanish based non toxic nail varnish brand! We are teaming up with Handmade Beauty for an exclusive ESO giveaway very soon so keep your eyes peeled for our full review and giveaway with them soon.
Abel - Another brand with amazing aesthetics. This was our first time learning about the process and ingredients that are used in 100% natural perfume. Since becoming vegan and only using natural beauty cosmetics we have both avoided wearing perfume out of the fear of using toxic ingredients, but sampling the beautiful unisex scents that Abel has to offer got us missing the routine of spritzing ourselves with a signature scent. They describe their scents as modern and long lasting. Our favourite scent was Green Cedar, which makes us think of lounging in a log cabin in the middle of the woods!
Lebon - a completely natural toothpaste brand with delightful flavours. Although more pricey than your average toothpaste we applaud Lebon for using ethical and natural ingredients such as organic aloe vera and green tea. Anthropologie stock a few of their flavours (hurry they are currently on sale!)
OrganiCup - although not a new company to us, we couldn’t help but mention their reusable menstrual cup. Not only is it a non toxic and sustainable option for periods, its actually very easy to use and can be worn all day! We are teaming up with these guys too for a giveaway very soon, so be sure to keep an eye out for our review.
Balipura - these auric sprays are infused with crystals! When sprayed around your body and onto you aura the healing properties of the crystals help you to feel grounded, focused and connected. Each different spray is infused with different crystals to help us with the stresses encountered in our day to day lives - including grounding, pure love, protection and space clearing. They also smell divine!
We hope you enjoyed our round up of brands from the Indie Beauty Expo! We cannot wait to return next year and share more with you!